Live — systems running for clients across 10 industries

Systems that do the work nobody should be doing.

AI and automation that takes the repetitive work off your team — missed calls, admin, lead follow-up, document processing, reporting. Built once, runs quietly in the background. No hype, no theatre.

Book a 30-minute call See what clients say

5.0

from real clients across 10 industries →

Four patterns I build most.

Same underlying approach across all four. Every project is custom-scoped to your business, fixed-price, built only when the maths works.

Lead intake & response

Never miss a lead again

Capture every enquiry — website forms, email, platform listings, social DMs — classify it with AI, push it into your CRM, and respond within minutes. No leads sitting in inboxes for days, no copy-paste between platforms.

Pulls leads from every source into one view
AI extracts name, contact details, and enquiry reason
Auto-responds in your tone within 5 minutes
Logs straight into Pipedrive, HubSpot, Zoho, GHL or a sheet

AI voice agents

Answer every call, day or night

A voice agent that picks up when you can't. Captures the enquiry, books the appointment, answers the FAQs, sends you the details before the call's even ended.

Handles missed calls that would otherwise become lost revenue
Books appointments straight into your calendar
Qualifies leads before they reach you
Sounds human, runs 24/7, never calls in sick

Outbound & CRM automation

Outbound and pipeline, automated

Cold email sequences with AI-personalised copy and enrichment. CRM stage-triggered follow-ups that move deals forward. Reply classification, lead scoring, handoffs — all running in the background.

Cold email outreach with enrichment (Apollo, Lusha, Companies House)
CRM stage-triggered email + SMS sequences (Pipedrive, GHL, Zoho, HubSpot)
AI reply classification — positive, OOO, bounce, unsubscribe
Lead scoring, pipeline hygiene, reporting

Data & back-office automation

The back-office, automated

Handwritten forms and PDFs read by AI. E-commerce orders synced to accounting. Scheduled reminders, recurring reports, data pipelines — the admin that quietly eats hours every week, running in the background.

Handwriting + printed-text OCR with validation (lab cards, forms, invoices)
E-commerce → accounting sync (WooCommerce → QuickBooks, Stripe → Sheets)
Scheduled reminders and recurring campaigns (email + SMS)
Internal dashboards and reports deployed to the web

Here's what a few of them look like.

Eight real systems I've built, drawn out end-to-end. Each one runs every day for a client. No screenshots, no pitch deck — just the actual flow.

Voice · Estate agency

Voice agent — call handling

How a real inbound call plays out for a client I've built for. The caller never reaches voicemail.

Caller rings in
Day, night, weekend
Agent greets & qualifies
Sounds human
Captures enquiry
Name, job, address
Books the appointment
Straight into calendar
Call ends
Under 2 minutes

Voice · Estate agency

Voice agent — post-call automations

What happens the second the call ends. The client knows about the job before the caller's hung their coat up.

Transcript generated
Every word logged
AI summarises & tags
Urgent / quote / info
CRM record created
Pipedrive / GHL
Emails sent
To you + the caller
Follow-up scheduled
Nothing falls through

Outbound · Marketing agency

B2B email sequencing — marketing agency

Cold leads from scraping and enrichment, through personalised drip, into a warm handoff. Runs 24/7, stops the second someone replies.

Lead captured
Form, import, scrape
Auto-enriched
Company, role, LinkedIn
Personalised drip
3–5 emails, 2 weeks
Reply classified
Interested / not / OOO
Handoff to you
Warm, with context

OCR · Dental lab

Dental lab — photo to job card

Staff snap a photo of a handwritten order. The system reads it, validates it against the rulebook, and creates the job in their management tool. No manual typing, no mis-keyed jobs.

Photo via WhatsApp
Or uploaded to a form
AI extracts every field
Handwriting handled
Validated against rules
Flags anything unclear
Job created
WorkflowMax / jobmgmt

Back-office · E-commerce

E-commerce → accounting sync

Orders flow from the store straight into the books. No CSV exports, no month-end catch-up, no guesswork on tax.

WooCommerce order
Trigger fires instantly
Customer synced
Or created if new
Invoice generated
Line items & discounts
Tax calculated
Region-aware
Logged in QuickBooks
Reconciliation-ready

Back-office · Industrial inspections

Inspection reminders — NDT inspection company

Annual certification inspections expire on a schedule. The system catches them weeks out, books the next visit, and keeps customers compliant without anyone chasing.

Inspection logged
With expiry date
Auto-fires weeks out
Before it expires
Reminder email sent
Via Klaviyo
SMS if no open
Escalation path
Booked & logged
Back into the cycle

Lead intake · Private clinic

Clinic enquiry intake

New enquiries stop sitting in an inbox for days. The system triages, responds, and lines the lead up for the clinic to book — automatically, within minutes.

Website form submitted
Captures full detail
Enriched & qualified
Fit scored
AI drafts reply
In clinic's tone
Response sent
Within 5 minutes
Ready for booking
Full context attached

Data & reporting · Coaching

Customer health scoring — SaaS advisory

Every client has a rolling health score — usage, engagement, onboarding progress. When a client drops into the red, the system flags them before they churn.

Data pulled nightly
Sheets / GHL / Stripe
Score model runs
Weighted signals
Dashboard updated
Client list, colour-coded
Red-score alert
Before they churn

Watch it from them.

Three short, unedited videos from clients on what I built for them.

Ian

Agent MXM · estate agency

On the AI voice agent handling his inbound calls every day.

Alex

HVAC firm

On the AI outreach booking his HVAC firm multiple face-to-face high-ticket meetings.

Harvey

Recruitment firm

On the system that uses AI to analyse CVs and write hyper-personalised outreach to companies hiring.

What clients say.

Every project below was rated 5 stars by the client.

5.0

"Great experience working with Louie. He's a real 'make it happen' person. Communication was excellent — quick replies, and his video responses were especially helpful. Louie delivered a high-quality AI voice agent that's already freeing up time for one of our team members."

Amit — Upwork client

AI voice project

5.0

"Working with Louie was an absolute game-changer for my business. He took the time to truly understand what I was trying to accomplish — he didn't just nod along, he asked thoughtful questions and simplified the complex pieces. What impressed me most was his ability to take abstract ideas and turn them into a practical, actionable roadmap. If you're looking for someone who can bring clarity to complexity, Louie is your person."

Britton — Upwork client

AI strategy & roadmap

5.0

"Louie has helped us create a client dashboard to see leading and lagging indicators, plus automations that track meeting links and a marketing dashboard so our team can make better business decisions. Fantastic at communication — I would recommend him to anyone."

Brandi — Upwork client

Dashboards & automations

5.0

"Louie was brilliant to work with. The project was more complex than originally thought and he took it in his stride. Technically excellent, always solutions-focused, and really communicative and clear."

Caimin — Upwork client

CRM automation build

5.0

"A true professional. We worked closely together on a very complex and demanding project, and he was incredibly resourceful and efficient in both his work and communication. Very happy to have worked with him — he's also a wonderful person."

Luis — Upwork client

AI developer / automation

5.0

"Louie delivered this project above and beyond expectations. Efficient, detail-oriented, and an absolute pleasure to work with. Communication was smooth, the work was completed perfectly, and he required no hand-holding whatsoever."

Dave — Upwork client

Data extraction project

5.0

"It was a real pleasure to work with Louie — he took the time to completely understand my wants and needs for the automation project. He clearly communicated each part of the process and everything is working 100% as I hoped it would. Will definitely be working with Louie again."

Justin — Upwork client

Google Sheets automation

5.0

"Louie was great to work with. Fast and accurate, and very understanding when we made a minor update to the brief. Would definitely recommend him for any n8n / automation work."

Dominic — Upwork client

n8n invoice processing

5.0

"Louie is a breath of fresh air when it comes to freelancers. He's honest, thoughtful, does what he says he'll do, and eager to learn. Hire Louie if you want a fantastic guy that will treat you right and will be honest with you."

Kama — Upwork client

AI voice & automation

Every review above is public. See the full Upwork profile →

Who I've built for.

Small businesses, mostly 5–50 staff. Named clients available on request.

Home services & trades
Real estate & lettings
Dental & medical labs
Psychology & clinic practices
Cybersecurity
Marketing & media agencies
E-commerce (Shopify / WooCommerce)
Coaching & wealth management
Live events
Spanish-speaking markets

A bit about me

I'm Louie.

I build AI and automation systems from Brighton, UK — working with clients across 10 different industries. No team, no agency overhead. Just me, shipping every project personally. I take the time to understand your business, I don't outsource any of the work, and I'll tell you honestly when automation isn't worth it. Direct relationships, from the first call to the handover.

How it works.

No drawn-out sales process. No retainer lock-ins. Just a call, a proposal, and a working system.

01
Discovery call
30 minutes. You tell me what's eating your team's time or what calls you're missing. I tell you what's actually solvable.
02
Scoped proposal
Fixed price. Clear deliverables. No open-ended hourly. You approve it before anything gets built.
03
Build & handover
I build it, you test it, I hand it over with full documentation and a Loom walkthrough. Questions after? Still answered.

Questions worth asking.

How do you decide what's worth automating?: Every project starts with a simple question: how much time or money does this cost you every month, and does the build pay back within a few months? If it doesn't, I'll tell you on the discovery call and we move on. Good automations have obvious ROI — missed calls captured, hours of manual admin removed, leads stopped from slipping through the cracks. Shiny AI features with no clear return aren't worth building, however impressive they look in a demo.
What kind of work does this actually replace?: Anything that's repetitive, rules-based, and quietly eats hours every week. Inbound lead triage. Copy-pasting data between tools. Chasing missed calls. Reading handwritten forms and typing them into a system. Sending follow-up emails. Pulling reports from five places into one dashboard. If a task follows the same pattern each time — even if it involves some judgment — AI makes it automatable. What isn't worth automating: work that genuinely needs human relationships, creativity, or nuanced decisions you couldn't write down.
Who owns the systems once they're built?: You do. Every project runs on your accounts — your n8n, your Make.com, your Retell, your API keys, your CRM. I'm just the person who wires them together. No lock-in, no hostage situations. If you ever wanted to stop working with me, everything keeps running. You get full documentation and a Loom walkthrough, so you could hand it to anyone else to maintain.
How much does it cost?: Projects are fixed-price, scoped on the discovery call — you know the exact number before anything is built. Typical builds range from £500 for simple automations to £3,000+ for multi-system projects. Voice agents and ongoing outbound systems are a setup fee plus monthly retainer. Either way, the rule is the same: if the system doesn't save or earn enough each month to justify the cost, I'll tell you upfront.
How long does a project take?: Most builds run 2–4 weeks from kick-off to handover. Larger multi-system projects run 4–8 weeks. You'll get a realistic timeline in the proposal — no optimistic promises. For voice agents specifically, the build itself is fast — the time-consuming part is testing. Getting a voice agent to sound right and handle edge cases takes iterating on real transcripts.
Do I need to be technical?: No. I handle the build, the handover, and the ongoing tweaks. Every project ends with a Loom walkthrough showing you exactly how to operate and monitor what you've got. If something needs changing in a month, you message me — you don't need to touch the underlying system.
What happens after I book the call?: 30 minutes, no pitch. I ask about the process or calls you want to fix, what you've tried, and what 'solved' looks like. You leave with either a rough proposal pencilled in, or a straight answer that it's not worth automating. Either way, you learn something useful.

Got a process that's quietly costing you money?

30 minutes on a call. I'll tell you if it's worth automating or not — either way you leave with a clear answer.

Book a 30-minute call